Blog

On March 23 – 25, 2022, Daystar University in collaboration with Erich-Brost-Institut together held a 3- day workshop at Daystar University Nairobi Campus for communication scholars from different institutions.  The workshop focused on current challenges in media development program

The scholars were in agreement that media can be a powerful force for change in both developed and developing countries.

While observing his welcoming remarks, the Dean School of Communication, Prof. Levi Obonyo, underscored the importance training communication scholars on the current challenges in media development program. Posing the question whether journalism was a profession or a skill, Prof. Obonyo emphasized the need for journalists to understand and learn to coexist with new technology.

The Vice-chancellor, Prof. Laban P. Ayiro urged participants to assemble adequate knowledge books in order to avoid being avoid being shallow communicators and downloaders of information. 

The majority leader of Senate Hon. Samuel Poghisio urged PhD students to challenge their supervisors regarding new media.  “With the changing ways of communication and a new generation that spends more than 24hours on their gadgets, the older people will need younger people to communicate,” he observed.

“We may not be the leaders we ought to be, but we are doing our best.” Said the DVC Academic, Research and Student Affairs Prof. Faith Nguru. She challenged journalists to throw away the old script because it does not seem to work anymore.

The workshop touched on various aspects of media development such as: Media development in Africa, critical reflections on media development in theory and Praxis, Media innovations and media economics, contemporary developments, multiple voices, societal representation and the media, Information and disinformation in times of Covid-19, unraveling constructive and destructive roles of Kenyan media and challenges for the mass media during the Covid-19 pandemic and their implications for media development.