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rmaswili@daystar.ac.ke
+254 709 972 000
1 Publications

Mr. Richard Maswili

Master of Science in Business Administration

B.A., Public Administration (Punjab University, India), MBA Marketing (Vikram University, India).

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Title and Responsibilities

Teaching Marketing in Undergraduate and postgraduate, research, theses supervision and mentoring students in the School of Business & Economics.

Biography

I have been college tutor in several colleges including Oshwal college, Board Member of governor in Mbuani Secondary school, Deacon Gospel Centers, Chairman Daystar Multi-purpose, I also served in recruitment and marketing of Daystar University. Head of Commerce Department Daystar University  and my role was to provide academic leadership, spiritual and professional leadership to the department faculty, organized local, regional and international trips to various countries at least 25. Now serving as chairperson Senior Staff representative in senate and other various forums

Academic Qualifications

  • MBA-Marketing: 1994-1996 Vikram University
  • B.A. in Public Administration: 1991-1994 Punjab University

Publications (1 Publications)

Journals

  • Maswili (2016) The effect of strategic advertising on consumer brand loyalty: A case of Britam Asset Managers Limited, Nairobi, Kenya.

Workshops

  • (2009) The Inter University Council of East Africa Business Cluster Workshop, Entebbe, Uganda

  • (2008) Workshop for Chairs of Departments and Internal Quality Assurance Officers, Nairobi, Kenya.

Conferences

  • (2014) Next Level Leadership Conference at Nairobi Gospel Centers International Workshop

  • ( 2009) Invited to SIFE Kenya 3 Year Strategic Plan Launch, 27th November 2009 Conferences

Research Interests

Competitiveness, Marketing Capabilities, Global, Innovation & entrepreneurial

 Influence of Marketing Capabilities on International Competitiveness in Diverse Global Industries: A Case of Selected Global Market Leaders in Nairobi, Kenya.  Not funded.

Teaches

Marketing Management, International Business Management, International Marketing, Strategic Marketing, Services Marketing, Principle of Marketing.

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