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cmusau@daystar.ac.ke
+254 709 972 000
2 Publications

Ms. Celestine Musau

MBA in Marketing Management

B.Sc., (Symbiosis University, India), PgDip. Public Relations (Kenya Institute of Management), MBA Marketing Management (Poona University, India), PhD candidate (University of Nairobi).

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Title and Responsibilities

Lecturer & Examination Officer, School of Business & Economics, Daystar University

Responsibilities

  • Lecturer in Marketing Teaching Marketing and strategy to Undergraduate   and Masters

Biography

Celestine worked with Kenya Wildlife Services as a customer service officer, in Standard Chartered back in direct marketing and customer care department. I was Marketing Manager at the Kenya Institute of Administration (now KSG) from 2003–2007 where I set up the marketing and public relations department. I am a Marketing and Business Consultant and Trainer with Dataline International Ltd since 2007. Since 2010 I am a Lecturer in Marketing and strategic Management in the Department of Commerce .She is also the examination officer in the School of Business and Economics since June 2014. Member – Professional Trainers Association of Kenya (PTAK) and have trained various institutions in the areas of Strategic Planning, Change Management, Communication, Marketing and Customer care, Public Relations and development of customer service strategy.

Academic Qualifications

Publications (2 Publications)

Journals

  • Mukiira Evelyn Maradufu, Celestine Musau, Joseph Munyao (2017) Effect of Experiential Marketing in Building brand equity A case of Unilever Tanzania Brands 2(1)1-37

Book Chapters

  • Product Marketing and Customer Service Training Manual for NETFUND Incubatees

Research Interests

Marketing, Strategy, Customer Relations Management, Applied  Research

Projects

  • Corporate Governance in the State Corporations for the Inspectorate of State Corporations in Kenya.
  • Anticipated Changes in Media Consumption in the Election Year 2007
  • Perception of the Internal Publics on the Roles and Effectiveness of Public Relations Practices in the Public Service Institutions.
  • Customer and Employee Satisfaction Surveys for various state institutions.

Teaches

Undergraduate and Masters in Marketing and strategy

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