About Course

Rationale

The Marketing major is a broad based globally oriented programme which is intended to provide managerial orientation to marketing in a complex, rapidly changing global environment. The programme is designed to develop well rounded marketing executives with a sound working knowledge of activities involved in developing marketing programmes and strategy to achieve competitive advantages both locally and globally. A wide selection of topics in related disciplines gives the student excellent tools and a firm ground in the technicalities of marketing management. The treatment of various sectors of the market and conceptual analytical tools are studied to enhance understanding of the management of markets. The global and ethical dimensions of the marketing decisions are emphasized.

This course incorporates: analysis of markets, planning, research and project synthesis which constitute the marketing major

Specifically, the goals of the major are:

• encourage the student to consider a marketing profession or career as a worthy means of serving God, country and self;
• challenge the student to practice Christian principles of integrity and honesty in serving customers as an expression of Christian commitment;
• prepare students to practice their vocations as Christian business persons in church, para church organizations, or government and private businesses;
• develop in students a foundational understanding of the major areas of marketing, accounting, economics, management information systems, statistics, management, human resource management, business law; and
• provide students with the necessary basic skills, knowledge, and methods for success in the marketing effort.